Conversations That Win!




quote-1You can do everything right as a company…launch new products, spearhead new go-to-market initiatives, and merge with and acquire new companies. But ultimately, the execution of your company’s growth strategies comes down to one thing: great conversations between your field salespeople and your customers.

And that’s what this conference is all about: preparing you and your company to deliver remarkable customer conversations. This starts with marketing creating a compelling story that convinces your prospects to change, and then choose you; and then equipping your salespeople to deliver that story and articulate your value to the market.

This is the best investment that you and your team will make this year to change the way you approach your business initiatives, your career, and your life!

Learn more about the event »

Conference attendance is $799 (or $699 each for groups of 5 or more).


It’s just a small investment for a conference that previous attendees say has changed their approach to
their jobs, their careers and their lives.

Register Now »

Inspiring main-stage keynotes and a plethora of deep-dive track sessions gives you two full days of inspiration, interaction, and practical application. From developing compelling messages and tools, to enabling value-based selling conversations, there’s plenty for everyone interested in creating better customer conversations.


THIS JUST IN: This year’s BIG evening event will be a rollicking street party at Navy Pier, where we’ll partake in the best that Chicago has to offer! We’ll be dining on Chicago’s favorite goodies from a bevy of food trucks, taking in the Chicago skyline from the world-famous venue, and…back by popular demand…dancing and singing to the tunes from the dueling pianos of Howl at the Moon!

Check out the full agenda »


You spoke, and we listened. We’re back in Chicago for 2014! We keep outgrowing our venues (it’s a real problem), so we’re pleased this year to take over the hip and centrally located Swissotel.


Learn more about the venue and book your stay »

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