September 21 – 23
Park Central Hotel
San Francisco

This year we will have two powerful keynotes from noted experts and authors. Once again our customers will be sharing their insights. This year our tracks of relevant insight and practical ideas will focus on

Creating True Insights and Differentiated Messaging for your Stories

Deploying Your Messaging in Powerful Marketing and Sales Content

Delivering the Three Value Conversations to defeat the status quo and close more deals

  • Delivering a Message that CREATES VALUE to create more opportunities and differentiate
  • Delivering a Message that ELEVATES VALUE to build a business case for executive decision makers
  • Delivering a Message that CAPTURES VALUE by protecting margins against price pressures

We’re limiting registration this year to 500 attendees so make sure you register to get your spot!

Planning Your Travel?
September 21, 2015

Evening Welcome Reception

September 22, 2015
All Day Sessions
Evening Event at Alcatraz

September 23, 2015
Half Day Sessions
Conference Ends Around 1pm


Early-bird rates expire June 30th!

We’re a click or a call away.
1.800.360.SELL (US ONLY)

2015 Keynotes

Day 1 Keynote

The Happiness Advantage: Linking Positive Brains to Performance
Most companies and schools follow this formula: if you work harder, you will be more successful, and then you will be happy. This formula is scientifically backward. A decade of research shows that training your brain to be positive at work first actually fuels greater success second. In fact, 75% of our job success is predicted not by intelligence, but by your optimism, social support network and the ability to manage energy and stress in a positive way. By researching top performers at Harvard, the world’s largest banks, and Fortune 500 companies, Shawn discovered patterns which create a happiness advantage for positive outliers—the highest performers at the company. Based on his new book, The Happiness Advantage (September 2010 from Random House), Shawn explains what positive psychology is, how much we can change, and practical applications for reaping the Happiness Advantage in the midst of change and challenge.

Shawn Achor

Research: Positive Brains and Performance

NYT Bestselling author of Before Happiness and The Happiness Advantage

Day 2 Keynote

Almost every interaction involves negotiation, yet we often miss the cues that would allow us to make the most of these exchanges. In Getting (More of) What You Want, Margaret Neale and Thomas Lys draw on the latest advances in psychology and economics to provide new strategies for anyone shopping for a car, lobbying for a raise, or simply haggling over who takes out the trash. Getting (More of) What You Want shows how inexperienced negotiators regularly leave significant value on the table—and reveals how you can claim it.

Join Margaret A. Neale, Professor Organizational Behavior at Stanford University and Thomas Z. Lys, Professor of Accounting Information and Management and Professor of Law (by courtesy) at the Northwestern School of Law as they discuss their new book. Not only do you get to hear them speak, you get a complimentary copy of their new book!