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Approach
Revenue Growth Plays
Acquisition
Retention
Expansion
Win Backs
Margins
Research Methodology
Customer Deciding Journey
Just-in-Time Enablement
Who We Serve
Sales
Sales enablement
Marketing
Customer success
Success Stories
What We Do
Buyer Insights
TruVoice for Sales
TruVoice for Marketing
TruVoice for Customer Success
TruVoice 90-Day Lookback
Skills Training
Sales Skills
Initiate Value
Create Value
Elevate Value
Capture Value
Expand Value
Digital Selling
High-Velocity Selling
Marketing Skills
Customer Success Skills
Sales Coaching
Fluency Coach AI
Sales Leadership
vPlaybook
Messages and Content
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Articles
The Best KPIs for Win-Loss Analysis and Voice of the Customer Programs
Metrics found easily in win-loss and voice of the customer programs can show how you're tracking to your KPIs on overall business goals, operational efficiency, and the success of specific projects.
February 28, 2024
|
Jonnie Anderson
Articles
Think Beyond NPS: Why Common Customer Experience Scores Fall Short
Companies often assume that NPS and customer satisfaction scores equal renewal intention, but that's not what customer data says. While a customer might provide a high score, it doesn't guarantee that they're achieving their desired results.
February 16, 2024
|
Jonnie Anderson
Articles
Who Benefits from Win-Loss Analysis? Valuable Insights for Every Team
Win-loss is often regarded as a marketing initiative, but its influence extends far beyond. Find out how every department, from the C-suite to delivery, can harness the valuable insights gained from win-loss analysis.
February 12, 2024
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Jonnie Anderson
Articles
Push vs. Pull: Transform Your Sales Kickoff from Obligation to Opportunity
Instead of pushing content, empower sellers to pull value from your sales kickoff. Use growth plays, buyer feedback, and digital selling skills to drive revenue growth.
September 26, 2023
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Eric Nitschke
Articles
Strategic Sales Kickoff Themes and Ideas: Driving Sales Team Success in 2024
Use your annual sales kickoff to set your team up for success. Learn six impactful kickoff themes that will equip your sellers with the skills and messaging to execute on your revenue growth strategy.
September 15, 2023
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Eric Nitschke
Articles
Insight Selling: Everybody’s Doing Insight Sales…Or Are They?
Insight selling is sharing relevant and interesting information with a buyer as part of your sales process. Learn how you can use insight sales to sell more effectively.
August 31, 2023
|
Tim Riesterer
Articles
Focused on Win-Loss or Win Rates?
Sales needs to start using win-loss data to improve seller performance. According to buyers, 53% of lost deals were winnable if the sellers had done something differently. Learn how to obtain win-loss data from your buyers and use it to identify coaching opportunities for each of your sellers.
August 16, 2023
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Eric Nitschke
Articles
Leading, Lagging, or Live: Use Real-Time Analytics to Monitor and Measure Your Enablement Efforts
Are you getting the enablement data you need, when you need it? Take these five steps to get real-time analytics and help your sales team win more deals.
May 9, 2023
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Eric Nitschke
Articles
The 10% Message: A Science-Backed Way to Make Content More Memorable
What is a 10% message, and how do you use it effectively? People will forget 90% of the content you share. Learn about a science-backed concept called the 10% message to ensure people remember the most important points from your content.
April 19, 2023
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Anton Rius
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Explore All Topics
Buyer Psychology
Customer Acquisition
Customer Expansion
Differentiation
Digital Sales Transformation
Digital Selling Techniques
Essential Customer Success Skills
Essential Sales Skills
Executive Conversations
Leadership Development
Memorable Marketing
Messaging
Personalization
Remote Selling
Revenue Growth Strategy
Sales Enablement
Sales Kickoffs
Situational Enablement
Virtual Training
Win-Backs
Win-Loss Analysis
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